Research On The Evaluation System Of Fresh E-commerce Logistics Efficiency

In recent years,with the rapid development of the Internet,accelerate the pace of life of people,the emergence of online shopping to meet the needs of most people,people will buy their own products online.In order to have this market,fresh e-commerce has been rapid development.2012,fresh electricity business with "Chu orange into Beijing" marketing a hit,was recognized as the first year of fresh electricity business.Since 2013,with Shun Feng preferred,Orchard 1,Jingdong self and Tmall fresh to join,the fresh electricity business came into the people's attention again.At the same time a lot of money investment,fresh electricity business has been rapid development.With the development of fresh electricity business,people's demand for fresh food in the quality is also constantly improve,consumer attitudes are also diversified development.While the special nature of the fresh food makes it as necessary as possible throughout the cold chain transport and rapid turnover.Domestic and foreign scholars are also concerned about the field of fresh logistics,but it should be noted that China's current fresh logistics awareness is weak,the cold chain system is not perfect,logistics efficiency is low,fresh logistics lack of the corresponding objective evaluation system,not only difficult to provide consumers Good quality fresh food,but difficult to protect the interests of fresh electricity business.Therefore,in the process of the circulation of fresh food,it is necessary to find out the key indicators that affect the efficiency of fresh logistics business,and put forward the evaluation system of the efficiency of fresh logistics business,for the fresh business enterprises to measure their own logistics efficiency and improve the provision of effective recommendations.Logistics efficiency evaluation has two important aspects: the selection of evaluation indicators and the choice of evaluation methods.According to the principle of the performance evaluation index system,this paper chooses 16 indicators by reference to my literature reading,research and questionnaire survey,and then summarizes the four primary indicators and 16 indicators as secondary indicators and constructs the index evaluation system of the logistics efficiency of fresh electricity merchants.In this paper,three-layer BP neural network is selected according to the evaluation index,and the corresponding input layer,hidden layer and output layer neuron are set up by experimentation of the experimental data of nine fresh enterprises in 2015.The number is 16,12,1,respectively,and the model was well fitted.Then the other A,B,C,D four fresh business enterprises' data are be predicted,the logistics efficiency of the operation of the ranking of A,D,B,C,taking into account the actual situation of the four fresh business enterprises and the overall ranking of the online,the BP artificial neural network on the field of fresh electricity business logistics efficiency evaluation is effective.Finally,some suggestions are put forward for the development of fresh e-commerce logistics.