Application Research Of Real Option Model In Internet Enterprise Value Evaluation

There are more than 600 million Internet users and more than 500 million smartphone users in China.In investors' opinon,Chinese Internet enterprise well certainly develop and strength rapidly.At the sam e time,the economic activity like restructuring,mergers and acquisitions of the Internet enterprise is more and more paid wide attention to by pe ople.In this situation,how to reasonable,fair and objective to evaluate the Internet enterprise value become hot topics in the evaluation industry.Internet enterprises belong to new high technology industry,There are many differences compared to traditional enterprises.if we directly use the traditional ev aluation method to evaluate the Internet enterprise value,this will le ad to a certain deviation,so we must seek a more reason able and su itable evaluation methods based on the characteristics of Internet enterprises them selves,and deep understanding the sourse of the value.In emerging industries,represented by the Internet enterprise value assessm ent,the real options theory has opened up a new assess ment way.Real option theory is not only considering the various investm ent opportunities and management flexibility value,at the same time in dealing with uncertainty has its unique advantages.As a result,the Internet enterprise value assessment of reference and to perfect the real option theory,has important practical significance.