Enterprise Value Evaluation Of Large Internet Search Platforms

After entering the era of knowledge economy,science and technology have become a powerful driving force for economic development,and high-tech industries have increasingly become the driving force for technological progress and the core of economic growth.Internet companies have made tremendous contributions to China's economic development with their advanced technology and strong competitiveness.In the first three quarters of 2019,China ' s Internet and related service operations announced by the Ministry of Industry and Information Technology,China 's Internet companies 'business revenue accelerated,the industry 's profit growth rate continued to outpace revenue,R &D investment maintained high growth,and service scale continued to expand.The evaluation of the value of Internet companies requires further research.The search engine is an indispensable tool for us to use on the Internet,and it occupies a very important position in our daily work and life.The search engine companies we are familiar with mainly include Google,Baidu,360,etc.The Internet industry is in a leading position,with frequent transaction activities and numerous company businesses.Therefore,it is of great significance to study the value of large Internet search platform companies.At the same time,because search companies have the characteristics of large capital demand,high-tech content,and a large proportion of intangible assets,the traditional evaluation methods of revenue method,market method,and cost method all have different degrees of shortcomings when evaluating large Internet search companies.Therefore,we need a new combined evaluation model method to evaluate the overall value of large Internet search platform companies.This article takes Internet search platform companies as the research object to study its value evaluation.This article first defines the concept of Internet companies,then combs the relevant literature at home and abroad,and finally uses a combination of theoretical methods and case analysis to study.The main content is to study the current development status of Internet companies in China,the characteristics,profit models and influencing factors of Internet search engine companies,and the evaluation methods of Internet search engine companies.The main research method of this paper is the literature analysis method.By combing and researching the literature at home and abroad,it provides a theoretical basis for the subsequent evaluation of the enterprise value of this paper.At the same time,through the qualitative research method,the concept of Internet companies,the characteristics of large Internet search platform companies,influencing factors,etc.were analyzed and summarized.The BS model combination method evaluates the value of large Internet search platform companies.This article concludes that large-scale Internet search platform companies have their own unique profit models,and companies have a large number of intangible assets.These unique characteristics make search companies have many investment opportunities and options,which also allows companies to have a certain amount of physical objects.Options.For Internet search companies,due to various investment opportunities,the real option value cannot be effectively evaluated using the income method,market method,and cost method,and this part of the value is often ignored.However,the combination of DCF method and B-S model can effectively avoid this problem,can effectively evaluate the existing value and potential value of the enterprise,and can more completely reflect the value of the enterprise.The innovation of this article is to sum up the profit model of large-scale Internet search platform companies,and take a specific company as an example for comparative analysis,using the DCF and BS combination model to evaluate the value of the company,and based on the proposed influencing factors.Adjustment of discount rate.