The Status Quo And Countermeasures Of Social Education Function Of Public Service Advertisement In China

As a kind of non-profit form of advertising,public service ads with kindness,beauty and truth as the kernel of moral education.After nearly 30 years of development,our country's public service ads from a single slogans,banners became now push our country citizen moral and political quality and progress of important force,is more and more attention from all walks of life.But on the whole,China's public welfare advertisement social education function with foreign excellent level compared to the social education function of public advertising,there is still a lack of;At the same time,although at present,the public welfare advertisement has become more attention topic in academic circles,but focuses more on the management mechanism,etc.,in social education the research of this field is not sufficient enough.So the purpose of this paper is to our country public service ads social education function as the research object,according to the concept,development present situation,existing problems of study,and seek the countermeasures to solve the problem,abundant social education function of public service ads research.First of all,the public service ads apart,the social education function of public advertising better known,but the social education function is relatively vague concept,in order to solve this problem,this paper adopts literature research,respectively explained with the concept and characteristics of social education function of public service ads and link;Second,public welfare advertisement as a kind of special form,with education has the close relation,and the social education function of public service ads has a distinct characteristic of ideological and political education,this paper from the culture,the public opinion,classified the three aspects of ideological and political education,and uses the case analysis,combined with the specific public welfare advertising works as example,make classification easier to understand;Again,as a public service ads more developed regions,the United States,Japan,Britain,Thailand and South Korea in the aspect of commonweal advertisement social education function of each have different advantages,this paper adopts comparative research,shows our country public welfare advertisement social education function of history,achievements,theme,and the status,comparing with abroad,found the problems;Finally,in view of the public service ads is a very important social problems existing in the process of education function,in this paper,using the comprehensive study,from the operation mechanism,subject,content,audience psychology,etc.,gives the countermeasures to solve the problem.So I hope this article can play a guiding role,finally realizes our country public service ads maximizes the social education function.