Study On Marketing Strategy For PF Bank Branch In ZB Community Bank

In recent years,China's financial sector reform continues to deepen,and financial markets are increasingly perfect,more international,while the financial system is also more sound.In such a large environment,Chinese financial market pattern has become Chinese and foreign banks coexist,market competition intense situation.Banks lie in the era of money has ended,China's joint-stock banks only know marketing,attention to marketing,the use of marketing in order to make themselves invincible in the fierce competition.In today's era,the major banks to provide goods and services are more and more the same,so for the same goods and services,the competition is more intense,therefore,in this case,banks want to be in this increasingly assimilation competition,innovation and transformation,will become the next major banks grew up development step choice.Agency is the core competitiveness of the bank "convenience","people" and "close",from "big and small counter marketing" to "big marketing,small counter".From the definition of community banks,positioning,marketing mode,around the joint-stock bank community bank operating environment,combined with the target marketing strategy theory,service marketing theory,relationship marketing theory,at the same time,from Bank of America and the people's livelihood,the industrial bank community bank marketing strategy and development experience,in-depth study of the operating status PF bank ZB branch of community banks,analyzes the opportunities and threats,the difference between community banks and traditional banks PF bank ZB branch community bank marketing environment,establish marketing strategy for PF bank ZB branch community bank,including product strategy,channel strategy,price strategy,promotion strategy,personnel strategy,tangible demonstration strategy,the process of strategy.And in order to promote the marketing strategy implementation of security measures are put forward,including the construction of PF bank ZB branch of enterprise system,Mandarin,reform of PF bank ZB branch performance appraisal to enhance product development and technology services to support and actively seek government support and supervision.For the further development of PF bank community banks,has strong practical significance.