Research On Marketing Strategy Of Community Banks In China's Commercial Banks

In recent,most country through the financ ial crisis gradually.As the financial markets around the world has begun to re covery,the increasingly fierce m arket competition between commercial Banks of our country is b ecoming clear.In order to promote the development of china Banks,th e marketing strategy is becoming widely applied in comm unity Banks.Come to the conclusion "custom er-centric,market-oriented" strategy.It helps them to seize m arket opportunities in the competition,reveals the advanta ge of community Banks,and prom otes the development of community Banks in China.Based on The Marketing Theory of 4Ps,I provide some reasonable suggestions after the analysis of customer questionnaire.This paper hope to provide some reasonable Suggestions to the community bank marketing,of course,as the change of ti me and the development of the Banks,advice may be outdated,com munity Banks m ay be lim ited in our country,in a word no matter how to develop community Banks of its marketing strategy is inseparable from the needs of custom ers,leaving the customer needs the community bank m arketing strategy will be impossible,customer requirements must be in customer hand,can not be imagined,not hearsay,must go through th eir own practice,just as the old saying says: "the shape of line,soldiers like water,water,avoid high and hasten,the shape of the soldiers,from the real and virtual,and water flow system for land,soldiers for the enemy to win,so the soldier im permanence,impermanence,water can change because of the enemy to win".