Research On The Evaluation Of Sichuan Tourism Industry Integration Based On "Internet +"

With the development of social productive forces and the progress of' science and technology,especially the rapid development of information technology,the breadth and depth of Sichuan industrial integration is becoming more and more improved.Since Premier Li Keqiang proposed to "Internet+" action plan in 2015,industry and academia set off a great concern.They use "Internet+" platform to promote the tourism industrial integration becoming one of the hot topics in the relevant theoretical,innovative and pratical research field.On the basis of a comprehensive analysis of main research results in the field of tourism industrial integration,this paper has taken "Internet+" as background,applied some research methods(such as Literature survey method,comparative approach,Delphi method,the improved analytic hierarchy process(IAHP)-fuzzy comprehensive evaluation method(FCE)and so on)to analyze current situation of the Sichuan tourism industrial integration,to choose the method to measuring the degree of Sichuan tourism industrial integration,to determine Sichuan tourism industry integration degree evaluation index system,to determine the weight of every index of the evaluation index system,to measure the degree of Sichuan tourism industrial integration,and to analyze the results of fuzzy comprehensive evaluation,and put forward some effective countermeasures to further improve the degree of Sichuan tourism industrial integration.It could perfect the relevant theoretical research and provide reference for the practice of improving the degree of Sichuan tourism industrial integration.The main results of this paper are as follows:(1)It has determined Sichuan tourism industry integration degree evaluation index system.The evaluation index system provides model basis for measuring the degree of Sichuan tourism industrial integration,and has important practical significance for guiding the future development plan of tourism industrial integration and promote the realization of the transformation and upgrading of the Sichuan tourism industry.(2)It has applied the IAHP to determine the weight of each evaluation index of the evaluation index system.The weights simplify the steps of the assessment work of the industry and acadeemia,and provide the data support.(3)According to the weights,it has applied the FCE to evaluate the degree of Sichuan tourism industrial integration.The score is 75.76,at the higher fusion stage,which showes actual situation of Sichuan tourism industrial integration under the "Internet+".(4)According to the analysis of the evaluation results,it has put forward some measures in order to improve the degree of Sichuan tourism industrial integration and provide reference for the practice of the Sichuan tourism industrial integration.The measures include developing vigorously new tourism formats,giving full play to the tourism industry advantage,carrying out actively technological innovation,and cultivating tourism talents with compound abilities.