Empirical Analysis On Current Situation Of Agricultural Tourism Development In Suzhou Based On Industrial Integration

With the development of tourism in China,an increasing number of people are willing to participate in agricultural tourism,such as farmhouse enjoyment,sightseeing agriculture and leisure agriculture.The development of agricultural tourism has effectively promoted the further integration of agriculture and tourism.The agriculture-tourism integration has promoted the transformation and upgrading of agriculture as well as the economic development in rural areas.Therefore,this model has been expanded in many villages.However,there are still some problems in the process of the application of agriculture-tourism integration planning,which need to be explored and discussed further,and the conclusions will be of important reference value.Traditional tourism is the practice of the appreciation and enjoyment of scenic spots and culture,which satisfies the physiological and psychological needs of human beings.Its purpose is to recreate and entertain.Agricultural tourism combines agriculture with tourism,and it is a novel form of agricultural management which attracts tourists to rural landscape and space.The development of agricultural tourism has made our agriculture shifted from a single production,ecology and other mufti-functional market supply to the multi-changing market supply and development,the supply relationship of the agricultural market has become slack,and the agricultural production is more biased towards the direction of quality and efficiency.All these indicate that China's agriculture formally enters a new stage.But at the same time,more problems arise.During the 13 th Five-Year Plan period,there is a major imbalance in the rural economic structure in China;the government's policy support for agriculture has become increasingly weak.With the deepening of the negative impact of issues such as technology,talent and environment,it is of great importance to adapt to the international development trend.In this paper,questionnaire,statistical analysis and other methods are used to investigate the pattern and present situation of the integration development of Suzhou Rural Tourism.During the investigation,Jiang Xiang Village,Changshu City,was selected as an empirical case.After the investigation and analysis of the agricultural tourism integration in Suzhou,it was found that the interest of the consumers to agricultural tourism,the diversity of the scenic spots,and the convenience of the scenic spots were the significant factors affecting the consumption of agricultural tourism.At the present stage,most of the rural tourism modes in Suzhou are for leisure.Tourists stay only one day or two days,and the consumption level needs to be improved.At the same time,the satisfaction of the tourists to the existing agricultural tourism products in Suzhou is low,and the retour rate is not high.In order to improve the integration of agricultural tourism,the author puts forward some suggestions from the aspects of strengthening information popularization,constructing diversified agricultural tourism,expanding group agricultural tourism projects,maintaining the low consumption level of agricultural tourism,dredging the roads of agricultural tourist attractions,and making it convenient for people to travel.With all these methods,we can provide more ideas to promote the sustainable development of agricultural tourism industry.