Shanghai Liren Li Cosmetics Co., Ltd. Corporate Culture Construction Research

In current society,with the continuous application of network technology and all kinds of mobile phone tablet computer and the popularity of mobile terminals,the virtual economy and real economy gradually rapid integration of business operations,has spawned business operations-the new electronic commerce mode.Shanghai lily&beauty makeup company Limited company is facing the virtual economy,has become one of the leading companies of Taobao beauty trading platform.Therefore,research on the enterprise culture construction of Shanghai lily&beauty makeup company Co.,Ltd.,for beauty beautiful makeup of the enterprise culture construction and enterprise development has important practical significance,but also provide a theoretical reference for the construction of the same type of Chinese e-commerce company enterprise culture,to promote China’s e-commerce industry the development of.Starting from the four aspects of the spirit of enterprise culture,enterprise system culture,enterprise behavior culture,enterprise material culture,focus on the analysis of the Shanghai lily&beauty makeup company Co.,Ltd.enterprise culture construction measures and characteristics,and to study the existing problems in the building of enterprise culture.Analysis of the problems and the reasons,in the construction of enterprise culture mainly includes the spirit of enterprise culture implementation is not complete,enterprise system management is relatively weak,the quality of employees is restricting the behavior of enterprise culture,enterprise culture construction lack of attention.Through the analysis of the theory and practice,combined with the four basic structure of enterprise culture construction,puts forward the countermeasures to improve the construction of enterprise culture,which is to deepen the spirit of enterprise culture construction,improving the system of enterprise culture,strengthen enterprise culture construction,improve the behavior of enterprise material culture construction,provides a feasible model for the the construction of enterprise culture.