The Motivation Research On Outbound Tourism Of Beijing Residents

In recent years,the implementation of various economic policies of our country not only improves the level of the overall economy,at the same time,the income level of residents has also been increased greatly.So more and more people are willing to choose outbound tourism as a way of travel.However,due to the lack of our country's national awareness,the research of outbound tourism are urgently needed at present in our country,which includes tourism motivation,the composition of tourists and tourism demand.This paper take Beijing as the research area and outbound travelers in the area as the research object.The literature review is based on the relevant theories on tourism and outbound tourism.In addition,on-the-spot investigations and a questionnaire survey has been applied to collect data.Qualitative and quantitative research has been used to analyze the yearbook of Beijing tourism and survey data.Besides,the motivation of the regional outbound travelers has been analyzed through a variety of analytical methods.First,this paper analyzes the current situation of tourism in Beijing area.Next,the important parts of this research has been listed,including tourists composition,the reasons for travel outbound and the personal circumstances.Individual tourists are divided into the following specific reference standards:gender,reasons for travel,education and occupation,etc.As well,the relations among these indicators have been analyzed.All the research and analyze leading to certain significant presentations.First of all,young people in Beijing area have the greatest interest in outbound tourism,.With the arrival of the aging population and the improvement of people's living standard,the old people go abroad to travel gradually become the mainstream.It is a new growth point of overseas tourism.,which breaks the situation that the middle aged people are the most important ones.Secondly,the number of female tourists in Beijing area is higher than that of male tourists.The outbound tourism market of female tourists has been increasing year by year.Third,the monthly income level is an important factor affecting the outbound tourists in Beijing area.The middle class has become the main force of outbound tourism in Beijing area.Fourth,people who have college education/undergraduate education are accounted for the largest number of outbound tourists from Beijing area.Fifth,the number of company employees to travel outbound is more then tourists of other occupation.Sixth,according to the Beijing region outbound tourist destination distribution,the top three destination countries are Thailand,South Korea and japan.This paper applies factor analysis method to study the tourism motivation,and gets six kinds of effects,which aremotivation,aesthetic standards,visiting experience,folk characteristics,practice,conformity and self realization.The motivation of visiting experience,aesthetic standards and folk characteristics rank in the top three.And the lowest ranked motivation is conformity.Through the study on the background of outbound tourists in our country,we can find common characteristics and keep exploring further.To build a dynamic mechanism,it is necessary to analyze the development the trend of outbound tourism in Beijing area.Through the study,we find that the economic and cultural factors have a significant impact on outbound tourism in Beijing area.Based on the above research,it is proposed that the development suggestions about how to promote the Beijing outbound tourism market.(a)Segmenting the target market of tourism enterprise located in Beijing area,which are engaging in outbound tourism.(b)Guarantee the security of outbound tourists and their traffic convenience.(c)Experience on different regions and the local culture.(d)Give more attention to the motivation of self-development and practice of tourists.(e)Improve the management level of outbound travel agencies in Beijing area.(f)Adjust the industrial structure and transform the development mode.At last,it concludes the research and points out the deficiencies.As well,there are prospects towards the further research on motivation of outbound tourism in Beijing area.I hope this paper can provide certain reference value for the research on the tourism development in the future.Especially for tourism enterprises,they can coordinate the supply and demand relation more sufficiently.Also,it could guarantee the better development of the tourism industry and play a role in promoting the development of tourism inBeijing area.