Research On Diversification Of Company In Telecom Industry

Over 30 years since the reform and opening up,many technologically self-relied companies emerges in Chinese market economy,among which some take lead and play important role in certain industries.With the coming of technological revolution,many companies begin diversifying their products to counter the new round of survival of the fitness.The article will take company A as an example for it is a typical Chinese company and its diversification is more complete and many solutions have been tried.So the research on company A will rendered a whole picture on the problem.The article firstly presents some problems in the process of diversification through cases study,mainly touching on diversification strategy and marketing operation.Then the author analyses and gives suggestions from value matching,synergy effect,competitive advantage,structure following and process reengineering.The article follow the order of presenting problems,listing cases,analyzing problems,solving problems and giving suggestions.The author,basing on analyzing actual problems and case study,proposes to reduce foreign investment temporarily,strengthen the alliance and cooperation,and establish unified procurement.Besides,to solve such problems as fund shortage,difficulties in diversification expansion,disorder in procurement,poor business treatment,low price in new market project,insufficient technological capacity in new industry and complex in background process,the author proposes to cooperate with sales agents and outsourcing companies to create new business background process.At the end of the article,the author further the analysis,from diversified market range,sales volume to the quality of building products service,from being anxious for success and blind expansion to long-term development,from reform in business diversification to reform in management.It is hoped that further thought will be inspired and even better solutions are to find.The article aims to help company A find problems,accept suggestions or find better solutions,so that to realize diversification.Meanwhile,other companies can gain inspiration from the study;more government organs and industry associations can give more attentions to the problem,so that to help more Chinese companies go smoothly in diversification.