Investigation And Analysis Of Farmers’ Cognition And Use Of Agricultural Websites

With the continuous innovation and popularization of information technology,with the social and economic development and the information technology is becoming more and more closely,with the development of social economy and the information technology is becoming more and more closely,all aspects of social life are almost in the reform of information technology in agriculture.As the foundation industry of national production,the development trend is also advancing with the times in the information..agricultural.information website is an important part of agricultural informatization,but also social organizations and farmers,to display the image,promotional products,an important means of learning and position of agricultural technology.The agricultural information website plays an important role in the construction of agricultural inforrmatization,guide a large number of engaged in agricultural production " "Farmers into the" big "market,and has become an important symbol of the progress of agricultural informatization.Chinese farmers as agricultural websites use group for cognition and the use of agricultural websites still lack of understanding,so we should let the farmers understand agriculture website,know agriculture for farmers in the production site itself,what is the role of life increase agricultural site for farmers,the frequency.In this paper through the relevant literature review,and the collection of the agricultural websites of the relevant information,research direction and plan.This paper chooses Chaoyang City Lingyuan city in Liaoning Province as the research object,the solution of farmers Internet use situation,through literature method,questionnaire survey method and statistical analysis method,analysis of farmers’ cognition of agricultural websites and the use of behavior,reveal the cognitive status of farmers and agricultural website usage,and in this case through the analysis of the influence factors of using behavior.In the case study,the cognition and the use behavior of Jinnong network analysis,draw relevant Revelation on the website of cognitive and behavior,and put forward to adjust the site service object to McKinnon network information services,improve service website construction,improve website information service quality,enhance the core competitiveness of the website,innovative design and improvement website design and so on.The study found that farmers in the cognition of agricultural website,although the farmers on behalf of agriculture website to know more,but the agricultural website level remains to be further improved,at the same time most farmers agriculture website ease to help large,can accept and can learn,have great interest in agriculture in terms of farmers to use agricultural sites.The website,mobile phone has become the main equipment for farmers to use agricultural sites,but farmers to use agricultural sites of low frequency,the duration is not long,just stay in the login or browsing the website function and content,the agricultural farmers use showing a single,simple features.This paper argues that the main factors affecting farmers to use agricultural sites,including the basic characteristics of farmers’ factors,information factors,four aspects of network infrastructure and social environment factors.Specifically,farmers to use agricultural website is influenced by the cultural level,the two is the technical training,information acquisition,information factors of influence three,is a farmer home equipped with broadband network and wireless router,network infrastructure has a mobile phone or computer,the four is affected by the type of occupation,interpersonal relationship,influence of advertising and national policy,social environment.Through this study,it can effectively promote farmers to use the network to understand the agricultural information,improve the ability of farmers’ information,and on this basis,how to improve the ability of farmers to make reasonable suggestions.