Analysis On Performance Of Huace Film M&A Croton Media

Benefited from the rapid economic development,the level of income levels,technological progress and capital chasing and many other factors,film and television industry has developed rapidly in recent years.At the same time,our country pay more and more attention to the development of cultural industry in order to speed up the development of cultural industry.The state formulates a series of supporting policies,which provides very favorable conditions to shorten the gap between China’s cultural industry and the international market,but also make the competition of enterprises of cultural industry more intense.Film and television industry as an important part of cultural industry,the industry competition between enterprises is increasingly fierce,the strength enterprises of industy want to gain more resources,and small and medium enterprises in the face of fierce competition in the industry also want to seek large scale enterprises as a patron to facilitate their own development.Precisely because of this market present situation,the merger and acquisition activity is more and more frequently in recent years in film and television industry,industry consolidation speed increase,concentration of ascension.This article selects 2013 typical m&a cases,Huace Film m&a Croton Media as the research object and hope that through the analysis of M & A performance of this case,which can draw a meaningful conclusion for the M & A of film and television industry to provide some valuable suggestions.This article adopts the method of literature research and case study to comprehensive analyze the performance of Huace Film m&a Croton Media.First of all,the theory of mergers and acquisitions motivation and m&a performance is analyzed and summarized;Then analyzes the present m&a situation of film and television industry and the process and the motives of Huace Film m&a Croton Media,and then uses the traditional financial index method,EVA evaluation method and non-financial indicators method three methods combination way to comprehensive analysis the performance of Huace Film m&a Croton Media to see Huace Film m&a Croton Media whether achieve the desired effect.Through the analysis: Huace Film through the mergers and acquisitions to enhance the market share of,bringing value to shareholders,and the powerful combination of Croton Media to play a synergistic effect,Huace Film to create the world’s leading integrated entertainment media group Strategic goal a step closer to the realization and achieve the desired goal.Through the comprehensive analysis of Huace Film m&a Croton Media,some suggestions on the value of China’s film and television industry mergers and acquisitions are drawn.The enterprises of China’s film and television industry in the acquisition should be based on its own development goals to determine the rationale for the acquisition of M & A motives,pay more attention to the M & A premium and strengthen the integration of the two sides after the merger.