Strategy Research On Developing Private Banking Business For Bank Of ZJ S Branch

As the national income and the number of high net worth population continues to grow,people for wealth value consciousness gradually strengthened,with the rapid development of our modern society economy,a variety of factors such as interest rate and exchange rate changes will affect the wealth investment income,this makes for the urgency of the wealth of value increase;along with the deepening of the marketization of interest rate,which makes the traditional depositing and lending business of commercial bank profit margins narrow,commercial banking need to expand its business,from traditional to light assets business,private banking business development.Our country to develop private banking business in 2007,after less than a decade,private banks got rapid developed.Bank of ZJ S branch's private bank began operating in 2012,occupied a certain market,the formation of the corresponding scale of business development,has a certain competitive advantage.However,private banking business in our country is an emerging business,it is in the stage of quantity expansion to quality improvement,there are some problems in it,such as the organization structure is unreasonable,the professional talent is scarce,the customer segmentation is not in place,the marketing service is imperfect,the product is not innovative enough.These problems are hindering the further development of private banks.At present,the overall operation of China's economic situation is good,the economic development of Henan province has great potential,the economic situation of new changes to the development of private bank laid a good foundation,as well as brought a lot of opportunities to the development of the private banking business.On the other hand,the growing competition has brought many challenges to the development of the ZJ bank S branch's private bank.In this situation,bank of ZJ S branch should be based on the accurate grasp of their own advantages and disadvantages,facing the challenge,seize the opportunity,and strive for innovation and stability in the course of stability.Based on the existing problems and further development of the situations in the private banking business of ZJ bank S branch,ZJ bank S branch should develop the targeted development strategies to promote the development of its private bank.First,we should establish a reasonable business organization structure,strengthen the construction of high-quality personnel and establish a sound performance appraisal mechanism.Second,promote the innovation of private banking products,strengthen the construction of network information platform,deepen the management of customer relationship marketing,and improve customer's loyalty and satisfaction.Finally,improve the value of private bank brand,promote brand promotion and maintenance,and further enhance the market competitiveness.