Research On Shanxi Branch Of CCB’ Private Bank Business’ Status And Countermeasure Strategy

In recent years, with the rapid growth of Chinese residents wealth and speed up bank strategy transformation, private banking and rapid ground. But it is still in the early stages of development, the domestic financial separate operation, management system, the lack of private banking professionals and the influence of China’s high-end customers unique ideas,therefore, cannot copy the foreign bank management experience, to explore our country commercial bank private bank business development plan and path has important practical significance.Shanxi branch as an example, based on the CCB to problems existing in the development of private banking and countermeasures are studied. First in the private banking business at home and abroad were reviewed, the concept of private banking, characteristic, orientation, the paper used in financial innovation theory, the bank reengineering theory, financial marketing theory are expounded. Secondly, introduces the CCB private banking business development present situation of shanxi branch, shanxi branch of CCB private banking service system and development situation are expounded. Again, the shanxi branch of CCB private banking facing the strengths, weaknesses,opportunities and threats were analyzed, and the shanxi branch of CCB analyze the problems existing in the development of private banking business.On the basis of above analysis, this paper from two aspects of the business process and management mechanism proposed the CCB countermeasures toimprove the present situation of private banking business in shanxi branch.Including promoting private banking product supply and product innovation, to explore a more suitable business model, to strengthen the private bank customer experience, sound business management process, establish perfect incentive mechanism, create high-quality service team, strengthen risk control, enhancing core competitiveness of private Banks.