Innovative Marketing Strategy Research Of He Nan Xun Da Education Consulting Co.ltd

Since 1880 s,the development of education and training institutions in China has gradually accelerated.But due to its core competitive power is not prominent,leading the trend of the phenomenon is more serious;the scale of enterprises is relatively small,the marketing management model obsolete;and well-known foreign mature training industry strong impact and other reasons,resulting in the training institutions in China there are many problems.Henan Schindler Education Information Consulting Co.Ltd,combined with the well-known colleges and universities in Henan province and excellent teacher resources,to provide education for social work personnel and improve college students,help them to improve their professional qualifications to enhance their competitiveness mechanism,learning form for students to provide the distance education,self-study examination,adult college entrance examination and University etc..Henan Schindler Education Information Consulting Co.Ltd in the face of the external environment: the external environment is the rapid development of education and training institutions;the internal environment is the company from education and training institutions to the newly established venture period,even growing period,and the development direction of the company is not clear,the marketing strategy is not clear,the lack of flexibility of management.This paper takes Henan Schindler Education Consulting Co.Ltd.to implement the marketing strategy as the research object,based on collecting,sorting and reading a lot of literature and on-the-spot investigation of the EMBA;combination of curriculum theory,enterprise management,risk theory and knowledge;and reviews the whole process of Henan Schindler Education Consulting Co.Ltd.the implementation of marketing strategy the company adopts analysis in depth understanding of the marketing strategy in the management of the advantages and disadvantages are analyzed,put forward the marketing strategy of the problem;combined with the "Internet plus" for the innovative marketing platform,provide a strong impetus for the development of the company,but also can provide referenceinformation for the education industry engaged in related industry who injected fresh blood and positive energy for the Henan education consulting and training market.