Apple’s Innovation Research Of The Service Marketing Model In China

Accompanied by the rapid process of the electronic age, the rapid developmentof electronic products will gradually shift to the homogenization of marketcompetition but also by the development of competition to competition for survival,successful marketing will become an important element for enterprises to maintainvitality. The current international environment, labor market structure, consumerperception changes, these changes are forcing Chinese companies to change theiroriginal product-led model of development, into a new period of development.Apple’s successful transformation is a representative example, the future developmentof domestic enterprises have a lot to learn.The article is divided into seven chapters, the first describes the researchbackground of the article, the meaning, content and framework to identify the maintheoretical basis. Subsequently, from the company itself, the market environment, thethree aspects of the target customers of Apple’s marketing status quo, but alsoexpounded China’s market potential spending power. Aspects of marketing strategy inChina, discusses the features of their products on the appearance and use; explain, atthe same time the division of the channels and the problems and put forwardcorresponding suggestions for improvement, these two aspects of business success thecornerstone. Also analyzed in this section of Apple’s most unique products-theiPhone’s innovative marketing strategies and marketing tools, a new perspective onproduct sales. Next is the company SWOT analysis, strengths, weaknesses,opportunities, threats to the four aspects discussed in detail. Research by the abovesections, from the reconstruction of the organizational structure to consumption habitsguidance proposed improvements of Apple’s marketing strategy in the China. Applehardware products based on software products for the media marketing platform forinnovative construction was a great success, based on the current situation of thedomestic market electronic enterprises should pay more attention to the Apple model,to bring more inspiration for Chinese enterprises.