| In recent years,China’s pharmaceutical industry ushered in the climax of mergers and acquisitions.The number of mergers and acquisitions in the pharmaceutical industry continues to rise and & A transactions involving an increase in the overall trend.Pharmaceutical industry through mergers and acquisitions is expected to achieve internal integration and enhance the competitiveness of enterprises.However,The complexity of M& A activities make M & A activities have great risks,in recent years,some mergers and acquisitions is fail.One of the criteria for the success of M & A is whether mergers and acquisitions have a synergistic effect.Combined with specific cases,we can objectively evaluate the success or failure of mergers and acquisitions through the study of synergy and give suggestion to other case.This paper analyzes the characteristics of mergers and acquisitions in China’s pharmaceutical industry in order to select a representative case.After comprehensive consideration,this paper selects the Guangyao group merger case.From the three aspects of management synergy,management synergy and financial synergy to analysis synergistic effect.Also try to analysis synergistic effect through strategy purpose.Exploration of the synergy of merger and acquisition in pharmaceutical industry through case study.First of all,I introduce the background,significance,content of this thesis and review the study methods.Secondly I introduces the concept and classification of M & a synergy effect and the evaluation method of synergy effect.Thirdly,the development of Chinese medicine industry is analyzed.Then sum up China’s pharmaceutical industry mergers and acquisitions and mergers and acquisitions characteristics.Also,It is concluded that M & A of Chinese pharmaceutical industry is mainly based on horizontal merger and acquisition.Fourthly,through the financial index method is constructed to evaluate the synergistic effects of the system,to provide a proper evaluation method for the case of mergers and acquisitions of Guangyao group.What’s more,this thesis try to analysis and evaluation of two cases from the financial index evaluation system and enterprise strategic objectives.Lastly,this paper puts forward the deficiency of this paper. |