Research On The Development Model And Risks Of P2P Lending

Peer-to-peer online lending,is directly to achieve personal borrowings and lendings of individuals on the Internet.Compared with the traditional bank loans,P2P online lending not only simplifies the process of borrowing and auditing,improves the efficiency of financing,but also enriches the investment channels of small and medium investors,and recruits social idle funds to serve the real economy.In recent years,Chinese P2P online lending is developing rapidly and the industry competition is fierce.However,but the P2P industry problems are also frequent,exposing the industry risk.With the P2P online lending industry regulatory policy gradually landing,all of the P2P lending platforms are facing both supervision and competition pressure.Thus,the industry is walking into the accelerated phase of the survival of the fit phase.As a branch of Internet finance,P2P online lending services the individual and small micro-enterprises whom the traditional financial institutions failed to fully serve,which for economic and social development has important value.As the first listed P2P company,in just five years,Yirendai has become one of the P2P online lending industry leaders,which products and risk control system have certain advantages.Therefore,Yirendai P2P online lending model is worth learning.In addition,Yirendai and most of the domestic high-quality P2P online lending platforms become homogeneous.The research on the risk factors of Yirendai can reflect the risk of the high-quality P2P online lending platforms,and it can be used for reference in the operation management and risk control of the online lending industry.Therefore,this paper first summarizes the general risks of P2P online lending.On the basis of this study,through introducing the business model,product service and risk control system of Yirendai,this paper analyzes the advantages,existing problems and risks of Yirendai,and further summarizes the successful experience of Yirendai.Finally,combined with the existence of the risks of Yirendai and the problems of Chinese P2P online lending industry,this paper makes some suggestions to solve the risk issues and problems,hoping providing new ideas for the healthy development of P2P online lending industry.