Study On The Impact Of China-Australia FTA On Competitiveness Of Domestic Infant Formula Milk Powder Industry

Since the formal signing of the FTA between China and Australia,the total import and export volume of the two countries has been greatly improved and the development of bilateral trade has been promoted with the joint efforts of the two governments and enterprises.After the signing of the China-Australia FTA,the tariffs on infant formula will be gradually reduced to zero.In 2016,China’s milk powder industry sales fell for the first time,of which the total amount of imported infant formula milk powder was 22.13 million tons.In 2015,Australia’s total exports of infant formula milk powder totaled 11,700 tons,of which exports to China 10,700 tons,accounting for 91.27% of Australia’s total exports,the same year China’s imports of infant formula from Australia accounted for China’s total imports of 6.09 %.The Chinese market demand for foreign infant formula milk powder rising,the national efforts to buy foreign milk powder,Australian milk powder,New Zealand milk powder and other Chinese consumers have been pursued.To enhance the competitiveness of domestic infant formula industry is to promote the agricultural supply side of the structural reform of the major tasks to study the China-Australia Free Trade Agreement on the competitiveness of domestic infant formula milk powder industry,the sustainable development of China’s dairy industry is important significance.Based on the background and significance of the domestic and international infant formula,the definition of industrial competitiveness,domestic infant formula,free trade area and other basic concepts,and the theory of comparative advantage,the theory of competitive advantage and the theory of industrial organization,and the research progress at home and abroad are combed with the theory of domestic infant formula industry competitiveness.On the basis of theoretical analysis,the basic situation of domestic infant formula industry was introduced.Combined with the actual situation of our country,the development course of domestic infant formula milk powder industry was summarized,and the external development of domestic infant formula milk powder industry was analyzed concretely Environment and the status quo,as well as the development of the problems.At the same time,this study also analyzes the impact of the China-Australia FTA on the competitiveness of domestic infant formula,from the macro-level,medium-level and micro-level,and then uses the gray prediction model to analyze the domestic infant formula Competitiveness index to predict.Finally,from the national level,industry level and the enterprise level in the context of the China-Australia Free Trade Agreement to enhance the domestic infant formula milk powder industry competitiveness of the recommendations.The main conclusions of this study are as follows:First,due to the impact of the implementation of the China-Australia FTA,domestic infant formula milk powder industry is facing challenges and opportunities.Second,based on a high reputation of the Australian infant formula milk powder coming into the Chinese market at low prices,domestic infant formula milk powder industry should improve the public reputation.Third,the implementation of the China-Australia Free Trade Agreement,the domestic infant formula milk powder industry competitiveness there is a certain room for improvement,domestic infant formula milk powder industry should grasp the development opportunity,make full use of the transition period,using a variety of measures to enhance competitiveness.