Precise Marketing Strategy Of Biostime For Infant Formula Milk

With the wide application of mobile Internet,people's consumption behavior to produce substantial changes.Users and retailers have shorter contact time and more casual locations,which reflects the diversification of shopping channels,the movement of shopping space,the fragmentation of shopping time and the individualized consumption demand.Member management and precision marketing are closely watched by the industry and become the subject of retail operations and research.Simultaneously,"Big Data" technology came into being.Mc Kinsey Research believes that the "big data" has gradually become an important factor of production,its use will bring a new round of productivity growth,innovation,the next area of competition.Big data era breeds a large number of market opportunities and broad profit growth space.In the context of large data,how to make good use of "Internet + retail" opportunity to achieve transformation and upgrading of the retail industry,retail enterprises must consider.As a company dedicated to providing comprehensive parenting solutions for mothers,the company was established in 1999,which includes infant formulas,care series,probiotics,and various nutritious foods.With the fierce competition in domestic maternal and child industries,the company is facing enormous challenges,both the Internet era of marketing tools to enhance the synbiotics of the company's products in the market competitiveness is very important.In this paper,based on large data and O2 M full-channel marketing analysis,this paper studies the member marketing mode of the infant formula,analyzes its shortcomings in member marketing,and puts forward countermeasures to explore the upgrading and transformation path of retail enterprises.