To Curb The Channel Speculation Behavior Of Raw Material Milk Purchasers In Daqing City

Channel speculation refers to the phenomenon of one of the members try to get more profit at the expense of the interest of other members.In the agricultural product channel,due to the existence of asymmetric dependence and the uncertainty of the market environment;the channel speculation is prominent particularly.In Daqing(Daqing city),between the acquisition of enterprises in the channel relationship raw milk producers and material raw milk,the enterprise has industry status,price advantage and proprietary asset investment as the support,to attract farmers to enter the industry;due to the market changes,through additional systems outside the contracts,to achieve risk transfer and protect their own interests to the Household speculation.Based on this,this study will explore the path of speculative behavior between the producers of raw milk and the purchasers of raw materials based on the relevant theories of channel speculation,and study about the main path why it exists through the field investigation of Lindian County and Dumeng County in Daqing City.And then to the raw milk producers to make recommendations to curb speculation behavior of raw milk buyers,and further maintain the stability of channel relations,to achieve Daqing City dairy industry sustainable development.In this study,we first interviewed raw milk producers in Lindian County and Dumeng County of Daqing City to sort out the path of speculative behavior of channel;and determine five variables: market uncertainty,contract clarity,raw material Milk producers' proprietary assets,raw milk producers' horizontal channel alliances and raw milk purchasers' channels,and describe the concepts of these variables.Finally,according to the influence of the variables that have been studied and the actual situation,to set the theoretical structure model we will talk about in this essay.Based on the relevant literature and the present situation of Daqing raw milk producers and purchasers' channels,the six control variables and five theoretical structural model variables were selected for the business model,producer assets,raw milk production,cooperative enterprise level,cooperative years,contract forms Of the relevant issues designed to study the questionnaire.We issued and recovered 91 valid questionnaires and the valid data were distributed and collected.Finally,the basic data were sorted out.SPSS21.0 software was used to analyze the reliability of the questionnaire data,correlation analysis and multivariate regression analysis.The results of data analysis show that the market uncertainty has a significant negative impact on the clarity of the contract;the raw assets of the raw milk producers have a significant positive impact;the contractual clarity has a significant effect on the investment behavior of the raw milk production enterprises.After those,there is a significant positive impact on the speculative behavior of raw material milk enterprises.The raw material milk producers' horizontal channel alliance is not related to the contract clarity,the raw assets of raw milk producers,and the speculative behavior of material raw milk production enterprises.There are also some results of this analysis which are different from the expected results,which includes: the market uncertainty has a significant positive impact on the investment of proprietary assets of raw milk producers;the raw assets of raw milk producers are significantly different from those of raw material producers;to the impact of the Union and the contract clarity,raw milk producers of proprietary assets investment and the material raw milk acquisition business speculation are not related.The reason why the results are caused is mainly because of the influence of the government policy;and secondly it is affected by the asymmetric dependence of the channel relationship which is affected by the questionnaire scale design and ranch on the association's original events.Through the analysis of the results and the causes of in-depth analysis,the following suggestions are put forward: firstly,dairy ranchers form horizontal channel alliance,and make the establishment of Daqing dairy industry association or Lindian and Dumeng each set up dairy association speeding up;secondly,the dairy industry to hire a professional lawyer team and business agreement contract rules;third one is about the dairy industry and enterprises to discuss proprietary investment and other related matters;the fourth is the dairy industry.