Research On The Demand For Leisure Agricultural Tourism Of Residents In Hulan District

With the improvement of living standards,tourism as a way of leisure entertainment is being popular.Because the reform of the holiday system,short distance,short time of leisure agriculture tourism is gradually rising,the needs of tourists of leisure agriculture tourism in Hulan district is increasing.As a large agricultural area,rich agricultural resources today,Hulan is vigorously developing leisure agriculture,horticulture as the focus of development,development of special crops in 10 thousand acres,and actively promote the construction of the Green Bay Mingda,modern agricultural demonstration park.Based on the travel characteristics of leisure agriculture tourism,determine the residents of Hulan District of Hulan leisure agriculture tourism as main target market It is of great significance for the development of local leisure agricultural tourism and the promotion of local farmers’ incomeOn the basis of the tourism demand theory,combined with the relevant research results of domestic and foreign scholars on the leisure agricultural tourism,construction of leisure agriculture tourism demand influence factors analysis framework.According to the local residents of Hulan district on the design of the questionnaire.Hulan District Hulan street,Limin street,pocket streets three streets and Kang Jin Zhen,big in town,28 towns,four town Shuangjing town residents to conduct field research,a total of 375 valid questionnaires,through the analysis of survey data,analysis of the current situation of agricultural tourism demand of Hulan residents.The local leisure after using the method of cross analysis,analysis of different groups in the leisure agricultural tourism needs For the difference.To reduce the dimension of the 35 continuous variables in the questionnaire by using factor analysis method,extraction of 8 factors.The 8 factors and classification variables in the questionnaire of two yuan into the logistic regression model,the personal characteristics,time and ability to pay,in order to understand the degree of information and prices of the four factors significant impact on the demand of Hulan tourism leisure agriculture.Combining two yuan logistic model and cross analysis regression results,combined with the 4C marketing theory,put forward the target customer base,in line with the development of tourism preference of tourism projects,the use of micro-blog,We Chat,a variety of channels to promote Hulan travel leisure agriculture,in tourism,to provide convenient services for tourists in the tour price;using the method of small profits to improve the tourism product sales and other four strategies,in order to promote the rapid development of Hulan leisure agriculture tourism.