YD Communication Company Group Customer Business Marketing Strategy Research

China Telecom industry after several mergers and acquisitions,breaking the original operators of monopoly,formation of the communications industry,"a situation of tripartite confrontation" situation,bring healthy competition environment for the communication market.Telecom industry sources of income mainly comes from the mass market business income and group business income two categories,but with a substantial decline in revenue of mass market business products of the communications industry,as well as virtual operators to enter the lower tariff,group business income has become a new growth point for the operators.China's three major operators of the organization structure of the management model is divided into,the group level,the provincial level and the level of the city branch.This will be the city of Harbin YD communication company as the research object,through the analysis of the YD communication company group customer service marketing,marketing strategy and product advantages and disadvantages,and combining the STP marketing theory,4P marketing theory,SWOT analysis,further mining method of group customer service marketing under the new situation.According to the conclusions,combined with the current economic situation in Heilongjiang Province,put forward YD communication company a reasonable marketing strategy,the YD communications company in the city branch of group customer service level compared with the other two operators have a strong competitive advantage.This paper tries to integrate theory with practice,we hope to be able to service YD communications company group customer marketing to guide and reference...