The Optimization Design For Sales Staff' Performance Management Of Shanghai Purang Financial Services Co.,Ltd

As an important part in predominating in market shares and making profit,sales staff play a great role in the continuous development and achieving the strategic target of an enterprise.Because of the pressure of the constant quality and comprehensive development of an enterprise,the enterprise pays greater attention to the sales staff and makes their development as the enterprise' development of human resources.Sales staff' performance management affects their enthusiasm,which is the most important factor in predominating in market shares and making profit.Above all,by means of the optimization design for sales staff' performance management to promote the long-term competitive strength of an enterprise will be the first thing to consider.Most modern financial services companies in China to adopt sales for leading management mode and organization of enterprises to invest a lot of sales activities of financial and human resources.Financial services sales directly decides the realization of corporate profits and achieve strategic goals.Financial services sales personnel should not only responsible for financial services enterprises to promote the medicine,but also set up service sales in a particular area of marketing channel and terminal system,responsible for the market development of products and services and sales the entire process of collection of payment.Therefore,increasing the effective management of financial services sales staff is financial services companies to win the initiative in the fierce competition market environment,the key to maintain sustainable development.So,the establishment of financial servicesSales staff perfect performance management is particularly important.Sound financial services sales staff performance management system can effective decomposition and the implementation of enterprise strategy plan,provide management sales terminal customer details,make financial services sales managercustomer timely and effective communication and information feedback,improve enterprise management level and efficiency of management,in order to enhance competitive advantage.However,because of low management level,backward management concepts such as reason,many financial services companies in our country to grasp its lifeblood sales staff performance management practice is still in its infancy,and there is no real and enterprise actual combination.By the actual survey,financial services companies sales staff performance appraisal is still exist many problems need to be solved,such as performance appraisal purpose is not clear,index design is not science,the inspection to enterprise's strategic objectives as the guidance,performance appraisal system to construct the lack of integrity,not reasonable use the assessment results,the assessment mechanism of support,foot,dynamic adjustment,feedback,the performance incentives and other supporting link of financial services sales personnel performance appraisal lack of cooperation and support.Shanghai Purang Financial Services co.,Ltd is an innovative company and is one of the medium of the bill discount market,the service of which is providing analysis,software,technical advisory,and bill discount and so on.Shanghai Purang Financial Services co.,Ltd is a leadership in the bill discount market.In this paper,by discussing the methods of performance management and taking shanghai purang financial services co.,Ltd as the object of the research to analyze the working characteristics and responsibilities of the sales staff.Then it will contain the methods to solve the shortages in the performance management such as Careers mart Balanced Score Card.After carrying out the methods to the shortages,the performance management of an enterprise will be promoted.