Optimization Research On The Performance Management System Of Sales Staff In North China Region Of W Pharmaceutical Company

In recent years,Chinese economy has experienced rapid development and made remarkable achievements that have attracted worldwide attention.With economics development,people's quality of life and standards are also experiencing rapid improvement.As a result,the pharmaceutical industry gradually moved to the center of the stage and received extensive attention from all walks of life.In addition,with the gradual progress of " pharmaceutical reform ","medical reform" and a series of other reforms,Chinese pharmaceutical market order has been constantly improved,and the whole industry has shown a thriving development trend.At present,China's pharmaceutical industry market volume is extremely huge;and its development prospect is also extremely broad.Only by combining their own development,scientific and effective management of sales with overall planning of management arrangements and strategic deployment of sales staff can pharmaceutical enterprises,in the process of rapid development,improve work efficiency from the overall level of the talent team,and ensure that enterprises can achieve rapid development.However,under the guidance of such a good environment,numerous pharmaceutical enterprises are springing up like bamboo shoots after a spring rain,which greatly increases the intensity of competition in the pharmaceutical industry.Therefore,if pharmaceutical enterprises want to gain an advantage in the increasingly heated industry competition,the primary problem they have to face is how to properly improve the performance level of sales staff.Therefore,it is imperative to comprehensively improve the performance management system of W pharmaceutical company and other pharmaceutical enterprises.This article selects W pharmaceutical companies in north China regions as objects of case studies and analysis.Based on the author's years of work experience in W pharmaceutical company,and the research contents and theory of performance management,this paper carefully analyzed the sales staff performance management of W pharmaceutical companies in north China regional.In addition,this paper analyzes the problems of sales personnel performance management system,and puts forward suggestions to optimize the sales personnel performance management system.This paper finds that the current performance management system of sales personnel in north China region of W pharmaceutical company has many problems,such as single content of performance plan formulation,insufficient continuous communication of performance guidance,lack of appeal mechanism of assessment results,and insufficient comprehensive application of performance results.Therefore,combined with the work experience,this paper puts forward four specific Suggestions to ensure the comprehensiveness of performance planning,realize the continuity of performance guidance and mutual assistance,strengthen the effectiveness of outcome appeal and expand the applicability of performance appraisal results.This paper expects to provide some suggestions for many pharmaceutical enterprises to build a more perfect performance management system for sales personnel through the case study of W pharmaceutical company in north China.