An Empirical Study On The Impact Of Information Technology Investment On The Performance Of Retail Listed Companies

The rapid development of information technology has made great changes in people's daily life style.The most obvious change is the way people shop.More and more people choose to buy their favorite products through online shopping.The same product online is cheaper than that of offline entities.In order to meet the needs of customers and improve the performance of enterprises,more and more retail enterprises choose to build shopping websites and develop shopping software.Also,the amount of investment in information technology is also increasing.Information technology is becoming a crucial factor of production in the development of retail enterprises.However,due to the existence of productivity paradox,it is still a question worth discussing that whether information technology investment can really improve the performance of retail enterprises.Under such a background,the paper puts forward the proposition that how the information technology investment affects the retail enterprise performance.Selecting the A shares of retail listed companies from 2011 to 2015 financial data as the sample,based on the theory mechanism of competitive strategy and other,the paper analyzed the relationship between information technology investment and enterprise performance by the method of combining normative research and empirical research.And on the basis of the conclusions,suggestions are made on how to invest on retail listed companies in the area of information technology.There are five parts in the paper:The first part is the introduction.First of all,describe the research background and research significance of this paper.Secondly,review and summarize the research on the relationship between information technology investment and enterprise performance.And then,introduce the research idea and method of this paper.Finally,Put forward the innovation points of this paper.The second part is the Relevant concepts and theoretical foundations.This part mainly defines the concepts of information technology,information technology investment and enterprise performance,and elaborate the theoretical of the Information technology investment affects enterprise performance.The main theories involved Competitive strategy theory,Complementary theory etc.The third part analyzes the present situation of retail listed companies.This part mainly analyzes the development and the present situation of information technology investment of the retail industry.The fourth part is the empirical research.In this paper,select the financial data from 2011 to 2015 as a sample data,use SPSS software for regression analysis,analyze and summarize the result.The fifth part is the conclusion and prospect of the conclusion.Based on the results obtained from the empirical study,summarize the conclusion.On this basis,suggest on how to make investment in information technology for retail listed companies,and put forward the research outlook.Previous scholars' research on the relationship between information technology investment and enterprise performance is mostly concentrated in manufacturing,electronic information,agriculture and other industries,and the conclusions may not be universal because of the differences among industries.The innovation of this paper is that it selected the retail listed company as the research object,made research and analysis aiming at the impact of information technology investment on retail performance of listed companies and developed a new direction for research on the relationship between information technology investment and enterprise performance.In addition,different from the single measure of corporate performance indicators taken by previous scholars,the paper chose to measure the performance of enterprises through the four aspects of profitability,solvency,operation ability and development ability to explore whether the information technology investment has an impact on the four aspects and what impact it has.