Financial Analysis Of Suning Yunshang Based On Harvard Analysis System

The retailing business industry is the new version of custom retailing business.With the spread of internet network skill and computer skill,the buying habit and manner of people has changed greatly.The e-commerce company was built by this situation.The total scale of custom retailing business was wither as a result of the impact of internet.Therefore,the giant of custom retailing business was forced to change for business online.So the retailing e-commerce is more prosperous than ever before.SuningYunshang group Limited by Share Ltd is the pioneer of the transfer company from custom retailing to online transaction.After some years trying,it has become the referee of this new industry.Suning is also an public company of A shock exchange.Therefore we pick it as the research object.The analyst of financial report is a researching way of study the incorporate financial strategy for data way.We believe in that we can get some enlightenment or judgment from financial analyst of typical e-commerce corporation.The Harvard analyst system is an comprehensive financial analyst way which take out by three Harvard researcher.It put the study of corporation finance strategy apart into four part:Strategy analysis,accounting analysis,finance analysis and future analysis.These fourdepartment combine financial data and unfinancial data.This paper was wrote by following the Harvard analysis frame.I analyze he finance report of Suning Yunshang from 2010 to 2014 to find out the financial strategy and developing future of the typical retailing e-commerce corporate.