Discussion On The Financing Problem Of Suning Commerce Group Co.

" Similar finance " is a widely used financing method in the enterprise.It is associated with the business deal.It has the financing without being audited,and it is not necessary to disclose the financial operation information to the financing object without paying interest or produce financial costs,and the time of repayment may not need to be very clear.Of course,"class finance" financing is not without any shortcomings,such as deterioration of the relationship with suppliers,reduce the company's sales gross margin,once the size of the financing exceeds a certain limit,the government is likely to intervene.Many years ago,many foreign companies are more willing to finance financial debt,pay more attention to the net profit of enterprises,but now they are aware of the "class finance" financing of many benefits,so they actively to the Chinese enterprises to seek experience in order to better of the " similar finance " financing.Suning business in the past ten years of rapid development process,the use of their own industry chain in the dominant position,through the establishment of a strong and excellent business model,to suppliers for large-scale financing." Similar finance " is an important source of funding Suning,Suning has been able to grow more than half of the funds are dependent on its supply,Suning to re-invest these funds for the expansion of the store,the rapid development momentum,although during the emergence of Single store performance decline in the negative impact,but was completely expanded by the scale of the expansion,so Suning dominance in the industry monopoly status is solid,the basic realization of a virtuous circle." Similar finance " is not only a single benefit,through the relaxation of sales credit policy,to provide financial support to suppliers,if their own funds are abundant,and properly managed,but also benefit from Suning now have the ability to have more financial debt financing.This paper first elaborated the research background and significance,and reviewed the international and domestic scholars on the "class finance" financing research,and then introduced the " similar finance " financing related concepts and theories,combined with Suning business company " similar finance " financing case,in-depth analysis of Suning business company " similar finance " financing options,risk control,security measures in three aspects of the implementation process.In the aspect of financing choice,this paper analyzes the applicable conditions of "class finance" financing,"finance" is the basis of other financing,and the traditionalfinancing methods encounter bottlenecks.The study finds that Suning has adopted "similar finance ".Because the financing cost is relatively low relative to other financing methods,the amount of money is large and the financing scale is stable.This paper analyzes the three aspects of risk investigation and evaluation,dynamic risk monitoring and coordination with other financing.The analysis shows that the risk of " similar finance " financing is essentially debt fund risk.Enterprises to establish debt risk early warning control area in order to better control the " similar finance " financing risk.This paper discusses the three aspects of improving the management of supplier relationship,maintaining the low expansion cost and improving the working capital turnover rate,and cooperating with suppliers to form a benign game cooperation relationship,keeping the capital the cost of financing is almost zero and does not have to be audited,will not generate interest and other financial expenses,focus on monetary funds,accounts receivable and the flow of money is the key to the development of the " similar finance " debt management,continuous improvement of operating efficiency,reduce the funds in all aspects of the stranded,to achieve zero operation of the capital management.These three aspects will be enhanced to better protect the implementation of " similar finance " financing.At the end of this paper,the author summarizes the enlightenment of " similar finance " financing of Suning business company through the analysis of financing mode choice,risk control and safeguard measures of " similar finance " financing of Suning business company." Similar finance " financing to ensure the smooth progress of financing,"class finance" financing with other financing control risks,supplier relationship management to ensure that the implementation of " similar finance " financing is "class finance" financing of the important experience.At the same time,we should also avoid the excessive use of " similar finance " financing trends,improve business reputation and channel value,improve the relationship between suppliers and increase the liquidity of working capital.Concerned about the " similar finance " financing at the same time,but also should pay more attention to coordination with other financing methods,so as to better help the healthy development of enterprises.