Research On The International Branding Of DHgata Cross-border E-business Enterprise

With the globalization and integration of the world economy continues to deepen,more and more China cross-border business enterprises to go abroad,go on the road of internationalization,and achieved remarkable results,China cross-border electricity trading scale has been leading the world.Internationally renowned cross-border electricity supplier enterprises,such as Amazon,million shellfish brand obvious advantages,compared with them,China cross-border electricity supplier enterprise brand international influence is lacking,the lack of core competitiveness.In recent years,the international market brand in the field of the increasingly fierce competition,domestic cross-border business began to pay attention to the brand in the outgoing,more and more enterprises embark on the road of brand internationalization.Based on the perspective of brand internationalization,this paper studies the brand internationalization of cross-border e-commerce enterprises by using relevant theories,methods and tools of brand internationalization.The paper takes Dhgata brand internationalization as the research object and research motivation and development strategy of Dhgata brand internationalization.Finally,this research puts forward the countermeasures and suggestions according to the experience and deficiency of Dhgata's brand internationalization development process.This research has important reference significance for the domestic e-commerce enterprises,especially for cross-border electronic business platform enterprise brand internationalization development,and has very important practical significance.This research thinks that the internationalization process of Dhgata brand has important reference significance to the internationalization of Chinese enterprise brand.The electronic commerce enterprise of our country should be enhance brand awareness and brand image in the international of branding process.