Exploration On The Development And Reform Of Electric Power Collective Enterprises In The Province Of Zhejiang Under New Normal

At present,with the complex situation at home and abroad,the world's economic growth is facing great uncertainty,which leads to a slowing domestic economy.The accelerating construction of energy Internet,the increasing driving force of innovation,the gradual deepening reform of electric power system and the overall promotion of enterprise management in conformity with the legal provision have all put forward new requirements for modernization management of the power collective enterprises.With the history of nearly thirty years,The power collective enterprises in the province of Zhejiang is facing the impact and baptism of new economy,new energy,new modes,new technologies and new markets under the new normal.In this case,the enterprises must seize the opportunity,adapt to the new competition and create new value in order to go beyond themselves and achieve sustainable development.The connotation and characteristics of the new normal theory are deeply learned and the technical method and management process of strategic management are carefully studied in this paper based on reading the related literature at home and abroad,which lay a theoretical foundation for the later analysis of development situation and reform measures.Then,the basic circumstances of the power collective enterprises in Zhejiang are described.This paper analyzes the new situation and existed problems under the new normal and points out the necessity of reform.Additionally,the SWOT model is applied to analyze the strengths,weaknesses,opportunities and threats of power collective enterprises in Zhejiang.Finally,this paper makes the strategic positioning and key points clear.The city of Jinhua is taken as an example to introduce the reform measures in detail from the construction of the governance mechanism and the development of innovative modes.Analytic hierarchy process and fuzzy comprehensive evaluation method are proposed to evaluate the effect of the measures.In this paper,through the in-depth analysis and research of power collective enterprises in Zhejiang,it can be found the market situation must be understood and the scientific and rational development strategy should be developed under new normal.Considering the implementation of the strategy,we should pay attention to the construction of governance mechanism and development of innovative models.For the construction of the governance mechanism,the organization system whose core is the control platform should be established and the resources of collective enterprises should be rationally integrated.What's more,the operating mechanism of the integration of cities and counties needs to be constructed and the reform of property rights need to be steadily promoted.In carrying out the innovation mode,the development and expansion of the incremental business as well as the transformation and upgrading of the stock business should be focused on.The results of this study will not only help the power collective enterprises in Zhejiang cope with the new situation,but alsoprovides a useful reference for the development and reform of other industries in China.