Research On Development Strategy Of XMXJ Power Equipment Company

XMXJ Power Equipment Company(hereinafter referred to XMXJ)is located in Xiamen City,Fujian Province,under the State Grid Corporation directly under the XJ Group.Is in 2009 XJ Group and Hong Kong Poly Electric Power Company in accordance with the ratio of 3:1 investment in Xiamen Xiang’an District,the establishment of a joint venture subsidiary.Its positioning for the national large-scale high-tech power manufacturing companies,the introduction of foreign power for the national grid model management pilot enterprises.In China’s economic development of the new normal environment,the power companies have experienced rapid development,4 trillion investment,economic downturn,the situation is weak and so on.In the early development of XMXJ company to rely on national grid resources support,foreign investment management mode development has been slightly tide,some business into a bottleneck.Managers of different values,the system of friction and many other issues,leading to the company’s high asset-liability ratio,the company’s business development strategy faces new challenges.Group timely adjustment initiatives,analysis of research reasons,re-formation of the leadership team,improve corporate strategy makes XMXJ re-youth,to the right track.On the basis of a large number of query literature,this paper analyzes the domestic and foreign experts and scholars on the corporate strategy of theoretical research.This paper analyzes the current situation and internal and external environment and operating data of XMXJ by using PEST,Porter’s five-force model and SWOT and other strategic research methods,and points out the existence of XMXJ’s development strategy.The problem of XMXJ company’s future strategic objectives for the phased to reverse the growth of development strategies,the use of differentiated competition,innovation strategy,international strategy three competitive strategies.I believe that these research results,although only personal superficial research,do not have a comprehensive representation.But hope can play a role in the rise of the country today,the strength of the important livelihood of the state-owned power equipment enterprises can play a certain reference role。...