B Corporate Growth Strategic Research

Energy is an important material basis for human survival and development, but also the main factors influencing the development of economy and society. Due to the energy security and environmental protection needs, China’s energy structure will accelerate the structure adjustment, clean energy will become the focus of energy economic development. The domestic power generation equipment manufacturing enterprises must strengthen strategic research, actively seize the opportunities, give full play to their own advantages, speed up the implementation of product structure adjustment and transformation and upgrading, and actively deal with the fierce market competition.This paper takes B company as the research object, starting from the basic method of strategic management, on the theory of competitive strategy and strategic choice as the guide, using the PEST analysis method to external influences the growth and profitability of the macro environment, industry environment is studied systematically, the enterprise’s internal resources and main business in detail analysis. Based on the SWOT analysis of the company, in accordance with the procedures of the research of strategic analysis, strategy formulation and strategy implementation and the evaluation of the development strategy of B company.Through a deep research on the development strategy of B company, to identify the opportunities and challenges faced by the enterprise, that enterprise resource advantages and disadvantages. With the mission of B company, according to the development direction of energy and environmental protection industry, the company will be the strategic positioning of power plant boiler, environmental protection, container and plant services as the main business; strategic overall strategy of the company and related functions; put forward specific measures to ensure the implementation of corporate strategy. The research results in this thesis have practical guiding significance to achieve strategic goal of the company B and, on the formulation and implementation of other energy equipment manufacturing enterprise strategy can also play a certain reference.