Research On The Transformation Of Securities Company's Brokerage Business Based On Internet

The wide application of Internet and large data,have a huge impact on people's lives,the use of network and mobile phone make people's life habit also has greatly changed.Reaction on the securities investment business,more and more investors tend to offline to online transactions.Based on the wide application of Internet platform,need to transform the traditional brokerage business of securities companies.Under this background,the study and keep up with the development of The Times,actively carry out from the traditional channel business to the wealth management transformation,transforming to "one-stop" integrated financial services platform,which is of great practical significance.This article is based on Internet platform and large data of securities brokerage business transformation are studied,in order to the transformation and upgrading of the brokerage business of securities companies to provide feasible reference opinions and Suggestions.This paper USES qualitative analysis and quantitative analysis,the combination of normative theory research combined with empirical research method,research the basic theory of securities investment and management at home and abroad,with only one legal person registered securities company in Henan province "ZY securities" typical samples as the template,the empirical research."ZY Securities" company in June 25,2014 in listed on the stock exchange of Hong Kong,January 3,2017,listed on the Shanghai stock exchange is A + H,the mainland and Hong Kong listed companies.As a modern,international,domestic and overseas listings,large financial holding group of securities companies,the research on the Internet platform under the condition of the securities brokerage business transformation direction,path and countermeasures of the typical significance and exemplary role.This paper starts with theory,analyze the Internet financial and securities brokerage business,analyzes the domestic development present situation and existing problems of securities brokerage business,the plight of brokerage business at the present time,puts forward the development direction of transformation of wealth management.At the same time,in-depth analysis of the foreign securities brokerage business successful transformation cases,draw lessons from the successful experience of the foreign investment bank wealth management pattern,the contrast analysis of the current situation of thedevelopment of securities brokerage business in China.With "ZY securities " company as an example,the paper describes in detail the " ZY securities" company current brokerage business environment,"ZY securities" brokerage business is faced with the opportunities and challenges," ZY securities " brokerage business transformation,the necessity and feasibility of the quantitative analysis revealed that the number of relations into qualitative content,the research results of clear,targeted put forward "ZY securities" brokerage business from single service to the wealth management methods and countermeasures in the transformation of value-added services,concluded that " ZY securities" company based on Internet platform for the implementation of the brokerage business transformation path.Through to the "ZY securities" typical research,summarizes and induces has universal significance for domestic brokerage countermeasures,including: securities brokerage business development direction,the method of using the Internet to conduct wealth management value-added services,"ZY securities" transformation three aspects such as the reference value for other brokers.The results of this study is groundbreaking significance.