Take ZX Bank As An Example Of Analyzing Commercial Banks' Marketing Strategy Change In Big Data Era

The big data have a significant impact on finance era.The nature of Big data is one kind of searching technology that find the inner link.It becomes more and more important in commercial Banks.Commercial banks as the most important part of our economic,the development of Internet technology have influence a lot on commercial Banks' operation,which promote the innovation of marketing mode of commercial Banks,promote the transformation of the commercial Banks.At first,in my essay,exploring the influence of big data on commercial Banks,through the analysis of the background,the paper has expounded the importance of implementing big data on the commercial Banks,combined with commercial facing difficulties and the difficulties encountered in the development of a brief analysis.Secondly,this essay compares the Chinese and western commercial bank marketing system development process,by comparing the differentiation of the process,analyzes the strategy of marketing strategy between Chinese and western differences,at the same time came to the conclusion that using big data technology advantage,marketing strategy of commercial bank's daily business activities also can improve their marketing decision strategy system and how to make a better transition.This paper hope through the research on the core competitiveness of commercial Banks,for it under the background of big data to find the strategy,marketing has a certain practical significance;At the same time,the era of big data marketing method is also China's Banks,research conclusion can be applied in other areas and commercial banks.