Research On Marketing Strategy Of M Commercial Bank In The Age Of Big Data

Along with the continuous integration of science and technology and human daily life,the rapid development of Internet technology,the increase of global data has shown explosive growth and a large concentration of characteristics,which has had a major impact on all aspects of the world and people,the era of big data.Already coming.In the context of big data,traditional banking institutions are facing the impact of various new types of Internet financial institutions.The market share and market share of traditional banks have been declining.The overall profits of various banks have declined,and bank staff have complained.Under this circumstance,the business philosophy and marketing strategy of commercial banks need to be improved according to the changes of the times.Commercial banks can no longer stick to the rules,need to break new rules,abandon the past backward marketing strategies,and be more proactive and precise in marketing.In real time,it is more necessary to highlight the individual needs of the customer base.Based on the relevant marketing strategy theory,this paper analyzes the current marketing environment of M commercial bank through PEST analysis and SWOT analysis in the era of big data.M commercial bank is a commercial bank born and raised in JX province.For JX province,It has extraordinary significance,but it bears the tremendous impact brought by Internet finance.It uses case studies to analyze the current situation of M commercial bank in the context of big data era,and accurately understand the new characteristics and new under the challenge of “big data era”.Trends and analysis of the current situation of M commercial banks,analysis and comparison show that the main problems of M commercial bank's current marketing strategy are immature corporate culture construction,unclear market development positioning,imperfect product pricing strategy,and backward promotion methods.Weak innovation ability.Under the new formal environment,M Commercial Bank must change its business philosophy and comprehensively mediate the previous marketing strategy of M Commercial Bank in the “big data era” to improve its marketing strategy to comply with Internet finance for traditional banking.Impact,taking the initiative in the market,and then ensuring the feasibility of sustainable development of its business by finding the rationality of the marketing strategy.According to the analysis of STP and 4Ps,the target customer group of M Commercial Bank should be positioned in the customer group closely related to the big data characteristics.M commercial banks should focus their marketing strategies on strengthening network technology product innovation,promoting price differentiation management,focusing on Internet marketing channels,and highlighting big data brand marketing.At the same time,M Commercial Bank should further optimize the marketing organization,strengthen the organization of the department,improve the data service capability,and improve the security of network data,so as to promote the realization of the marketing strategy of M commercial bank in the big data environment.