| It has been more than 30 years since China's reform and opening up,the economy has developed rapidly under the establishment and improvement of the market economy system.This led to the rapid expansion of the scale of urbanization.Therefore,with the real estate industry was thriving,the real estate industry has been developing by leaps and bounds.And it gradually becomes an important pillar industry in the national economy.With the further development of the real estate industry,housing plays an increasingly important role in social life.In the current domestic environment,the house has almost become the focus of every Chinese life.With the rapid development of mobile Internet,WeChat as a new media active in people's social life,which reflects the superior function and convenience by the people's welcome.Wechat official account,which is a functional upgrade on the basis of the version for personal use,including personal account,service number and business number,has met the needs of individuals and enterprises for the most part.The Wechat official account in real estate mainly includes four categories: the traditional paper newspaper,real estate from the media,real estate,portal.This article attempts to analyze the content from the aspects of the source,the column setting,the amount of the post reading,the posting time,the advertisement news and so on.The study of WeChat official account in real estate helps us more clearly understand the current situation of real estate in China,which has a crucial effect on its development.As present,WeChat official account has become the main channel of knowing the development of real estate and its current situation.So it has an important referent effect on people's relevant decisions,this article try to find out some laterd problems and shortings,at the same time,some practical suggestions should be put forward in the process of the study. |
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