Research On The Marketing Strategy Of Public Opinion Products

With the increase of the netizens and internet penetration,public opinion has an increasingly quick transmission and strong influence.The market requirement of both government and companies for the products and service of public opinion,such as monitoring,warning and guiding,is growing.Therefore,more and more companies start to develop products of public opinion and expand relative business.It would be an important issue to study how to develop the products to meet the market demand and how to develop marketing strategy of public opinion products.In this paper,the product marketing of public opinion will be systematically studied,with analyzing the characteristics,present situation and development trends of the public opinion products.According to ZZ News Website as the original version,this paper analyses their sectional structure,product overview,marketing strategy and facing problems,and finally sums up the tuning recommendations of marketing strategy and helps the ZZ News Website's sales business in public opinion.By analyzing the current problems,this paper develops marketing strategies specifically.The company should understand its target customers and pay attention to marketing tools both online and offline.By completing its industry chain which develops public opinion reports as its leading product and improve associated services such as analysis,guiding,suggestion and training,it will improve customer satisfaction and finally help the public opinion products of ZZ News Website to increase income as well as their market share.The research conclusions of this paper can improve the company's marketing strategies,and provide guidance for the marketing of other public opinion products.