Video Barrage Advertising: A New Perspective Of Enterprise Marketing In The Network Era

Barrage phenomenon is the inevitable result of the development of social networks in contemporary era. Because of the characteristics of real-time comments and real-time interaction,the barrage video has attracted a large number of network users,which creates the possibility for the emergence of barrage advertising and it also makes it possible for the enterprise realizing the product marketing through the barrage advertising. There are many kinds of barrage advertising, which are the video barrage advertising, the outdoor barrage advertising, the television barrage advertising, cinema barrage advertising, barrage posters etc. This paper will take the video barrage of advertising as the main research object.This thesis consists of four chapters. The introduction mainly introduces the research background,the significance,the research status,and the research methods. In the first chapter of this paper, it introduces the definition of barrage advertising, the main practical ways of barrage advertising, and also analyzes the reasons for the emergence of barrage advertising; In the second chapter, it mainly includes the characteristics of the video barrage advertising, and discusses the four advantages of it in the realization of the enterprise product marketing, and meanwhile, combining with the results of the questionnaire to verify the analysis; The third chapter is about the communication strategies of the video barrage advertising in the process of product marketing, it includes three aspects: content making, promotion and behavior restriction; The fourth chapter, it mainly explains the new perspective opened up by video advertising barrage in the Internet Era based on the reflections of the marketing trends represented by the video advertising barrage, and meanwhile forecasts the development trend of barrage advertising.In this paper,combining with many cases,Much related researches and analysis will be done, which will play a guiding role for the video advertising on the enterprise product marketing. At the same time,I hope that this study will open up a new way for the enterprises to use the network platform to innovate the forms of advertising, and to realize the network marketing in low cost but high benefit.