Research Of Bbg Supermarket Private Brand Development Strategy

With the rapid development of social economy,consumer's choice is becoming more and more abundant,also the consumer's shopping needs are becoming more and more diversified.BBG supermarket chain is facing a decline in consumer loyalty,sales and margin growth slowed down.On the one hand,due to the rapid rise of the Internet and community convenience stores,coupled with the rapid expansion of the competitors,rapidly eating the existing market share of BBG.On the other hand,because the store itself operating mode and commodity configuration with the competitors homogenization phenomenon become more and more serious,the price competition intensified,coupled with the rising cost of management,exacerbating the situation.BBG how to reverse the current difficult situation,in addition to the existing basis to enhance the level of service stores,development its private brand become the focus of the current strategic planning.At the same time,BBG need be aware of its private brand in the development process,quick profit is the short-term target,utilization differences in the allocation of private brand advantages enhance the market competitiveness of enterprises is the ultimate goal of private brand development.During the BBG private brand development,BBG need make full use of the experience of private brand development,in-depth analysis of problems of private brand in the process of development,reference to the domestic and foreign research results,construct the private brand development strategy of BBG supermarket chain.Including clear the private brand development target,the ultimate goal of accurate market positioning,combined with consumer demand for product development,clear private brand create ideas,strengthen quality control,reasonable pricing strategy.Based on the above strategy steps,by strengthening the team construction,improve the ability of staff awareness,improve the development process standards and strengthening the examination system,increase the project investment to ensure private brand development strategy to implement.