Research On The Deep Distribution System Of Prescription Drugs

With the medica l reform in depth,th e medical policies of China has been gradually implemented,such as the separa tion of medicine,reduce the proportion of drugs,medical insurance payments,classification diagnosis and treatment and so on.Therefore,the future pharm aceutical market will be tra nsferred from high-end hospitals to the vast county and township markets.For the ph armaceutical manufacturer,reform is the only way to keep up with the pace of developm ent.Firstly,manufacturers need to optimize and adjust the existing distribution channels.And the main battlefield of the future competition is the second terminal and the third terminal.Thus,the relative optimal choice is the depth distribution.In this article,we creatively applied the theory of the depth distribution to the retail market of prescription drugs based on the theoretical study of marketing ch annels and the experience of TQ’ s ten years of construction of channel distribution network.In this pape r,we analyzed the TQ’s good performance in the retail market of prescription drugs from the perspective of channel construction and the depth dist ribution and obtained ac curate sales data which makes the rese arch more scientific and standardized as well as stron g operability and application value.In addition,the depth of the distribution system of the prescription drug retail m arket was constructed and it put forward a new the strategy for the future pharm aceutical market structure adjustment.In the process of system construction,we firstly clarified th e concept of the depth distribution system of prescription drugs.Then,we determined the core elements of the construction of the depth distribution system.That is,th e combination of product strategy,the construction of the price system,the design of the profit system of each channel,th e strategy of wide coverage,the way of multi-channel sales and the channel coverage.Finally,the five aspects of coverage,pr omotion,display,training and custom er service for the second term inal were analyzed.These results not only can be directly used in TQ company,but also for the pha rmaceutical industry and other prescription drug manufacturers to learn and guidance.