| With the deepening of the economic marketization,make the competition between enterprises is becoming increasingly fierce,the competition has been from the earliest product function competition to brand competition,and as a kind of unique intangible assets,brand has become an important means of enterprise competitive advantage.lot industry as a sunrise industry,the industry has super trillions,among which there is no lack of world famous companies such as Huawei,Tesla,Amazon,Google,Microsoft,however,these famous enterprises in the aspect of the Internet of things is not too much publicity.Ningxia Diantong IOT Science&technology co.,LTD.(hereinafter referred to as Diantong IOT)as one of them,After several years of development,although has entered the stage of rapid development,but because of its brand strategy has been no overall planning,in the fierce market competition more and more weak.This topic through the literature analysis method to the brand connotation of carding,brand strategy and brand image recognition and spread the content such as in-depth study,through the interview method to know the Diantong IOT of united brand present situation and existing problems in detail,combines theory and practical problems solved Diantong IOT brand strategy of the three key problems:comb brand connotation,brand image shaping and systematic brand communication.Which gives the brand strategy of overall planning,and finally by Diantong IOT will be subject to the actual situation of brand planning.Through this topic research,Diantong IOT brand strategy system of Diantong IOT overall strategy implementation with auxiliary support role,through the brand strategy planning lead to form the ground and implementation of the overall strategy through the ground implementation of brand strategy,can make the Diantong IOT increase brand awareness,get a bigger share of the market,more economic benefits and social benefits,turn plate Diantong IOT league success. |
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