Research On The Image Redesign Of The Traditional Brand Based On Internet

The Internet age coming quietly, changing the world rapidly, and set off enormous changes in the field of cultural, technical and economic. Internet has a profound impact on people’s lives, everyone is talking about the Internet, everyone is itching for a try to the Internet, "Internet+" has become a new way of thinking and the new patterns of behavior.Internet not only affects people’s behavior and mental patterns, but also is considered to the new space for survival, development, competition by the modern enterprise. In the Internet age, everything will be re-shaped, "network of survival" has become a new topic that businesses must face, whereby brand of modern design also undergone tremendous changes. In the wave of the Internet revolution, many internet brands are rising successfully. If the traditional brands following the beaten track, they will be out of the stage of history of the Internet-brand, therefore, many traditional brands have to begin "net" tour.Traditional brands and Internet brands are different in the brand concept, brand culture, shaping manner, publicity, marketing, product research methods, so the successful design and operational experience of Internet brands only can be applied instead draw on traditional brands. Traditional brands only through the labor pain of times, embrace the Internet enthusiastically, they will usher in a new future.This paper studies the following ideas:firstly, research on the basic theory of Internet and brand; secondly, analyze the impact on users, behavior of the Internet; thirdly, select representative Internet brands, to conduct research, analyze and summarize the way they design and operate; fourthly, select successful traditional brands in the Internet-based practice, research, analysis and summary of the design of new strategies, new ideas and new approaches to their brand images on Internet; fifthly, from the perspective of design management, compared traditional brands with Internet brands in terms of brand image, brand communication, citing the experience of traditional brands can learn from Internet brands, summed up the Internet-based traditional brand re-design strategy; finally, select the local traditional brands "Yantai Apple", analysis of its brand status, explore the room for improvement of traditional brand image design in "Internet+" mode, practice the induction of the Internet-based traditional brand redesign strategy.