Research On Household Financial Portfolio Choice With The Background Of Urbanization

With the development of urbanization,the reconstruction of capital provides a forcible support for the promotion of regional industry.Owning to the development of regional economy,the residents' income level has been improved a lot as well as their needs for financial assets.At the same time,more and more rural residents migrate to towns.The behaviors of the households who migrate from rural areas to towns change by degrees.The scale and structure of household financial assets have been improved owning to different factors,sueh as the promotion of residents' income level,the enhancement of investment enviroment,the change of financing concepts and investment mentality.Household financial assets,as the most basic part of the family property,is the most reflection of households' economic strength and the capacity to pay.Therefore,research on the behaviors of household financial portfolio choice with the urbanization background has significant value.Not only does the study optimize the structure of household financial assets,but also the study can advance the process of urbanization.On the basis of the analysis mentioned above,this paper mainly consists of six parts.The first part is introduction,including the background and important sense of the selected topic,the research contents,research methods and possible innovation and deficiency.The second part are the theories and documents related to the study of the household financial assets.The third part is the status analysis of household financial assets,total quantity,structure and behavior characteristics.With the evidence from households'survey data in nanjing,and referring to the households who live in the towns without the changes in register and region,the writer conclude that the financial assets'structure of the households who migrate from rural areas is diversifying.However,the choice of houdeholds' financial assets has obvious preventive and prudent motivation.Saving is still the major choice of the households' financial assets,which means the financial assets' structure of the households exsits serious imbalance.The fourth part select 14 influencing factors from the view of resident households and analyse the influence factors that afilect the behavior of the household financial assets choice based on the factor analysis method.Comparing to the households who live in the towns without changes in register and region,the same factors have some differences in the influence degree for different types of households.Combing the comparison of different factors,the writer makes a conclusion that the household economic characteristic factors,investment concept factors and investment cognition factors are the main factors that affect the financial assets choice of the households who migrate from rural areas to towns.The fifth part analyse the influencing factors of households' financial assets choice behavior.The empirical results show that the degree of the households5 financial assets choice behavior is positive correlated with cognitive level,the investtnent attitude,the way to come into the town,the length of town living and the level of social security.Furthernore,the degree of the households' financial assets choice behavior has a negative correlation wlith the housing investment held by the households who migrate from rural areas.The sisxth part are the main conclusions and policy recommendations on the basis of analysis mentioned above.