Research On Influence Factors Of Urban Household Financial Assets Choice

Home financial assets are an important indicator of the country's financial integration,and are also an important part of China's financial assets.At present,about 60%of China's stock market financial assets come from residents.The increase in the total amount of household financial assets not only can activate China's financial market,but also can promote China's economic growth,and the catalytic role of household financial assets in economic operations becomes more pronounced.Therefore,it is particularly important to rationally allocate the total financial output of households,optimize the structure of household financial assets,and increase the income that household financial assets bring to residents.The rapid growth of household financial assets will promote the development of the national economy.The optimization of its allocation structure will also promote the development of financial instruments in the financial market.This article comprehensively uses the methods of theoretical analysis,statistical analysis,and comparative analysis to conduct a systematic study of urban family financial choices.Specifically divided into the following sections:Firstly,it studies the related theories of domestic and foreign scholars and the previous research methods,summarizes the previous research conclusions in the field of family finance,and draws on feasible research methods;Secondly,the concepts of family finance and family financial assets are separately defined.The related theories of household financial asset selection are introduced,including life cycle theory,modern securities portfolio theory and behavioral finance theory,which also lays the theoretical foundation for the empirical part below.Then it analyzes the analysis of the status quo of household financial assets investment,and put forward the factors that affect the choice of financial assets.From the two perspectives of residents' holdings of financial assets and structure,the factors that may affect the choice of financial assets are analyzed from within family factors and family external factors.Based on the above analysis,an empirical analysis of the influencing factors of urban households' financial asset portfolios,first statistical analysis of existing micro-data,and then by means of factor analysis,all possible influencing factors are grouped and several groups of impact factors are summarized.Use Amos software to build a structural equation model;Finally,through empirical analysis,it is concluded that family characteristics,structural factors,and preference factors all have a significant impact on the choice of household financial assets.