The Industrial And Commercial Bank Of China Inner Mongolia Branch Conducted Research On Investment Banking

With the tremendous changes of global financial environment,the banking business environment is constantly changing,companies are increasingly eager to land the direct financing market,while the increasingly fierce market competition brings enormous pressure and challenges,and bring a strong impact to the traditional firms indirect financing market which treats interest income as the core source of income.In order to survive and develop in the complex and complicated market,commercial banks have to innovate their business and products,learn from the successful experiences of foreign commercial banks,try to improve their own deficiencies and shortcomings,and develop and broaden the trend of financial development.Investment banking business.In recent years,the investment banking business of various domestic commercial banks has developed rapidly.Investment bank revenue has become one of the new growth pole of domestic commercial bank business income.ICBC Inner Mongolia Branch is in line with this trend and develops its investment banking business vigorously.Comprehensive product and quality service to win the market to win customers,to solve the difficulties in the process of transformation and development,and further consolidate the ICBC brand image and reputation,in the context of financial reform and steady development.This paper first summarizes the overall development of investment banking business in western advanced countries from the aspects of theory,definition and related research.It points out the historical origin and development of investment banking business in China,and makes clear the background and significance of research.,For the Industrial and Commercial Bank of China Inner Mongolia branch of the investment banking business to do a good job bedding.Secondly,taking ICBC Inner Mongolia Branch as an example,the actual situation of investment banking business in recent years and the problems in the current development are taken as the starting point.It is proved that the reform and development of Inner Mongolia Branch has played an invaluable role,Has become an effective source to improve the income of Inner Mongolia branch business can not be ignored.However,due to internal and external economic and business environment changes,Inner Mongolia branch of the investment banking business is currently in the development of "bottleneck" period.Thirdly,through the analysis of the overall macroeconomic situation,the regionaleconomic development characteristics and the actual situation of the Industrial and Commercial Bank of China Inner Mongolia Branch,SWOT analysis of the investment banking business of the Industrial and Commercial Bank of China Inner Mongolia Branch gives the next step of the Industrial and Commercial Bank of China Inner Mongolia Branch how to develop the investment bank Business to put forward new ideas and response programs.