The Research Of Mobile Internet Communication Strategy In Catering Brand

The technology of mobile internet contributes to all sorts of industry with a stream of irresistible force.It leads to the unprecedented revolution in many areas.Human society has ushered in a mobile internet era.People are also being famaliar with using this new technology to communicate with others.Through using mobile internet,the communication between people living in our society overcomes the restriction of region,religion,and blood.Based on the fast growing ecological environment,traditional communication strategy of catering brand does not work for the mobile internet platform anymore.Therefore,an enterprise transformation must take place in catering brand while communication environment keeps updated.Referring to the contribution of mobile internet technology to the society,China and America stand on two extreme opposite positions.While Chinese catering brand still struggles in learning how to apply to mobile internet,many of American catering brand,such as Starbucks,already twist it around their fingers.Comparing to old forms of propoganda like distributing leaflets and put up advertising stickers everwhere,using mobile internet is a much better cheaper and efficient way to propoganda for products.The impact of mobile internet bringing to the society allows more catering services to realize their social atmosphere and update themselves to the trend of mobile internet propaganda.Taking selfies,posting photos and read messages on social network sites like weibo and wechat becomes a trend and lifestyle of modern people.Smartphone grabs more and more attention from public.In order to attract more consumers,catering brand is trying to use existed technology to commuicate and interact with them.The willing of consumers in accepting the routine of mobile internet propaganda absolutely affect the impact of the strategy.With the purpose of lower cost but higher effectiveness,catering brands must adjust their strategy based on consumers' inner sight and behavior.Chinese catering industry merely starts their way of mobile internet propaganda.Though there are still many deficiencies,catering brands' use of mobile internet already show their potential capability and value.In order to cater customers' favor,catering industry should maxmize the propaganda strategy and effectiveness of mobile internet.Based on the feedback of customers,there are many aspects can be improved.Building thoughts of social groups,rising sense of value identity,creatingnew scene,enhancing experience of consuming,make the mind of publicity stunt,and making effective contents are what they require to notice of.All in all,atering brands need to focus on target people and produce effective contents.