Analysis Of China’s Mobile Internet Advertising Industry Model And Communication Path

In recent years, With the development of Chinese 4G technology, Mobile internet industry in the advertising industry is on the upgrade, The birth of mobile Internet advertising trading platform based on mobile internet terminal, In the process of the development of mobile Internet advertising industry in the future, Believe that mobile advertising will become the main advertising camp is an important marketing position, But at present mobile Internet advertising industry in Chinese is still in its initial stage of development, The industry also in the business model of a step of exploration, The advertising effect of many advertisers or advertising agents on the mobile terminal does not endorse or skeptical attitude, Even many programmers on mobile APP in order to set up a profit to VIP advertising business, Many mobile users do not click on mobile ads, do not buy it, Further hindering the development of mobile internet advertising industry in Chinese Market.This paper takes the news dissemination study angle, The mobile Internet advertising concept, Characteristics and mobile Internet advertising trading platform are analyzed, And on this basis, To explore the business environment faced by domestic mobile Internet advertising and the advertising industry chain, In-depth analysis of problems and challenges facing the mobile Internet advertising industry, Advertising industry chain from the aspect of analysis, In view of the problems appeared in the mobile marketing symptomatic analysis, Trying to provide some suggestions and strategies for development of domestic mobile Internet advertising industry development.