Study Of Customer's Preference Buying Behavior On Financial Products Of Commercial Banks In Ningxia Province

As the constantly development of the economy of the nation,the residents have been getting higher living standards,and the financial assets of commercial banks also have been growing up rapidly,meanwhile for the reason of promoting of the interest rate market,has attracted people paying more attention on how to make a higher profits with their wealth.Commercial banks has developed their financial products quickly since it was established in 2004,this kind of products has became a powerful supporting on keeping making the relationships better and getting more new customers,it also provides customers a popular way on investment.Because of the differences among many factors such as spatial,commercial and humanity,people has different choices on buying financial products,this article analyzed the commercial banks' financial product development,the effect of the rate of return,and then analyzed the investigation on buying behavior of commercial banks in Ningxia province.After collected the selling data on commercial banks A,analyzed the customers' knowing and buying behavior of buying preference in commercial bank of financial products in Ningxia province,there's summing up a conclusion of some surface of customers buying financial products in commercial banks in Ningxia province,and the problems of commercial banks in Ningxia province which need to be solved in.This article has an advantage not only on investors who want to know the factors of different effects of each financial product,the need of buying financial products,and the customers will choose the products suitable,but also on commercial banks which need to know the real requirement of customers,provide the professional services,and the suitable products,that would make customers choose the commercial banks single-minded and would not leave them,and the commercial banks'market share can be expanded in financial products market.