A Study On Personal Decision-Making Behavior Policies And Selection Method In Investing Bank Financial Products

Financial products is a kind of integrated, personalized financial products thatcommercial bank designs and sales for specific target audience. With income growth and thediversification of affluent, more and more investors view financial products as importantinvestment products. In recent years, with the continuous development of financial services,many banks have gradually established the comprehensive financial services platform, andstrive to provide customers with high-quality financial products and services to meet theneeds of all levels of customers.These services include private banking and financial VIProom. Commercial banks regarded this as a key financial business development. In addition,banks’ financial products has basically formed its own brand, also have increased the issuesize as well as the type of products.However, most of the investors have difficulty in the choice of products because of aseries of non-standard design and homogenization of the personal financial products, as wellas a lack of knowledge and information. On the other hand, due to the limited financialcapacity of the team, as well as issues such as financial regulation, zero income, negativeearnings cases of the products have also occurred. These problems will undoubtedly reducethe investment returns to investors, increasing the investment risk.The purpose of this paper is to analyze the behavior of investors base on the game theory,and to find a way to make decision, which can make investors choose the right type offinancial products based on objective factors and subjective uncertainty. In the research, firstly,different types of investors are classified, to use the incomplete information static anddynamic game model to analyze the strategic choice when investors choose financial products.Secondly. Consider the factors affecting the competitiveness of commercial banks andcommercial financial products. Based on this, to consider two cases, investors select financialproducts in a bank and investors select products in a number of banks. Construct evaluationindex system based on the level of wealth management products, as well as considering theimpact of product level and bank-level for comprehensive evaluation system of personalfinancial products. Both of the systems are evaluated considering the influence of subjectivefactors in the investment decision makers, combine the subjective qualitative data quantitativedata to compare the integrated value of the product. On the evaluation method, the paperbuilds the largest deviation linear programming model based on all properties value under the program should be largest to determine the weight of index. Then, obtains the integrated valueof the program and sort the results base on interval number matrix. Finally, in empirical study,the paper selected five large banks’ data, sorting them by selecting the interval multi-attributedecision-making methods.The results of this study is on the basis of analyzing the investors’ risk preferencesbehavior in the decision-making, consider subjective uncertainty of policy makers, establish acomprehensive personal finance products evaluation system based on a number of banks,enrich and improve the existing financial products evaluation system. Usinginterval-multiple-attribute-decision-making to make sure index weights and sort thethe results.Showing that this results of evaluation of financial products consistent with the investorpsychology preferences. Thereby providing a reference for the investment decisions ofinvestors.